Services

Analytics

I have been specialising in the area of web analytics since 2002 and on Google Analytics with Google Tag Manager for almost a decade. The key to analytics is to measure engagement on your website so that you can focus your efforts and money on the channels that deliver most value.

I am happy to work with any web analytics tool in order to deliver reliable interaction data to help you make decisions on your digital focus.

Search Engine Optimisation (SEO)

There are 2 stages to search engine optimisation and both of them are very important.

Technical SEO checks that your website is structured correctly for search engines. There a lot of factors that can potentially affect your ranking and I will help you focus on the changes that will have the most effect for the lowest cost.

Content SEO is looking to set your website up for the future. I look at the search terms that you need to rank well for and how your content can be improved for those search terms. This leads towards an ongoing content strategy to increase your organic traffic over time.

Google Ads

If you’re just a small company, it can take time for you to rank organically against bigger established companies. In order to drive traffic to your website, you will need to advertise and one way of doing that is with Google Ads. I can set up campaigns for search ads, display ads, as well as remarketing and Google Shopping campaigns.

Reporting Dashboards

Once your analytics is configured, I will build a set of dashboards to track your website engagement, your organic traffic from Google Search Console, your Google Ads stats and your social media interactions.

The dashboards will focus on your marketing channels so you can see which campaigns are working and make adjustments in real time

Other Services

There may be other digital work I can undertake for you - or I can help by using my contacts to find someone who can help you. Contact me and we can discuss.