Google Analytics 4 Consultancy
I have implemented Google Analytics 4 (GA4) along with Google Tag Manager for multiple clients from large corporates to small businesses. Please get in touch to discuss your situation and the assistance that you require.
Google Analytics 4 is very different to Google Analytics UA and it is important to get your configuration right at the start so that you have reliable historical data when GA-UA is discontinued (due to happen in July 2023). It is important to start collecting data as early as possible giving yourself time to make adjustments before July 2023 when you will be forced to use GA4 as your analytics tool.